About Us

Founded by Founders, for Founders.

HECHO was born out of experience, the kind that comes from building brands, not just representing them. We know what it takes to scale because we’ve done it ourselves. HECHO bridges the gap between startup hustle and sustainable growth. What started as a small network of founder-led brands has grown into a global platform connecting creators, suppliers, and retailers who believe in building what’s next.

We combine experience with innovation, using technology, data, and relationships to help brands move from idea to retail shelves faster, smarter, and more sustainably.

Our mission is simple:

To help founders grow their brands thoughtfully, through technology, partnerships, and systems that deliver results.

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Our Team

Paige Winstanley

Multi-industry business leader best known as the co-owner of the beloved Tex-Mex restaurant El Arroyo. Specializing in product & brand development, Paige developed the creative and sales strategies of a fast growing national branded products business. She then leveraged that knowledge to create a retail line built around El Arroyo’s iconic witty and connective marquee sign.

Ellis Winstanley

Multi-industry entrepreneur that works across the US and Latin America. Originally a restaurateur, Ellis is also a tech CEO, and board member based in Texas and Costa Rica. Ellis built his career by learning through experience, resilience, and relentless problem-solving. Today, he leads and advises businesses across hospitality, construction, SaaS software, printing and promotional products, apparel, and commercial real estate.

Jennifer Couch

Serial entrepreneur and co-founder with a background in business and design. Jennifer helped transform a creative idea into Holiball, the brand behind oversized inflatable ornaments that turn holiday décor into lighthearted, eye-catching fun. Jennifer and team ultimately secured a deal on Shark Tank, and rapidly expanded into hundreds of stores across the U.S. and abroad. Jennifer joined Hecho after seeing first hand the opportunity to improve the process of building a national brand in the gift industry.

Innovation

Always exploring what’s next.

Connection

Building relationships that create real results.

Execution

Turning great ideas into scalable systems.