Who we are

Founded by founders, for founders.

We know what it takes to scale — because we've done it ourselves.

HECHO was born out of experience: the kind that comes from building brands, not just representing them. We bridge the gap between startup hustle and sustainable growth.

What started as a small network of founder-led brands is now a global platform connecting creators, suppliers, and retailers — using technology, data, and relationships to move brands from idea to retail shelf faster and smarter.

Our mission

To help founders grow their brands thoughtfully — through technology, partnerships, and systems that deliver results.

Partner with Hecho

The founders

  • Paige Winstanley

    Paige Winstanley

    Product & brand development

    Co-owner of Tex-Mex institution El Arroyo. Paige built the creative and sales strategy behind a fast-growing national branded-products business, then turned El Arroyo's iconic marquee sign into a retail line of its own.

    • El Arroyo
    • Brand strategy
    • Retail lines
  • Ellis Winstanley

    Ellis Winstanley

    Operations & cross-border growth

    Entrepreneur, tech CEO, and board member working across the US and Latin America. Originally a restaurateur, Ellis now leads and advises businesses in hospitality, construction, SaaS, print, apparel, and commercial real estate.

    • US + LATAM
    • SaaS
    • Multi-industry
  • Jennifer Couch

    Jennifer Couch

    Gift industry & scaling

    Co-founder of Holiball, the oversized inflatable ornament brand — she took it from idea to a Shark Tank deal and hundreds of stores in the US and abroad. She joined Hecho after seeing firsthand how hard national gift-brand building should not be.

    • Holiball
    • Shark Tank
    • National rollout

What we value

  • Innovation

    Innovation

    Always exploring what's next.

  • Connection

    Connection

    Building relationships that create real results.

  • Execution

    Execution

    Turning great ideas into scalable systems.