About the Brand
The Softies are so much more than just a plush toy. They’re part of an immersive world of character-driven storytelling that extends across multiple product categories.
Each Softie has a unique name, personality, and story, bringing together premium plush, lovable characters, and irresistible gifting appeal.
Founders / Story
The Softies began life in 2025 as a brand new, premium quality plush toy in the market.
They are designed and created by Widdop and Co, a 140 year old, 5th generation family business based in the UK & Florida.
The Softies
Every Softie comes with its own name, personality and story. Premium plush, lovable characters and real gifting appeal make The Softies an easy, giftable addition to any retail assortment.
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